Our services involve a promotional campaign strategy to stimulate interest among the public, media, and record companies about a musician, band, or other musical ensembles. The campaign usually promotes new releases, books, or live tours. We capitalize on an extensive network of contacts in both media circles and in the music industry to tell the artist’s story and establish the brand. We work with the musician/client to create both long and short-term goals for recognition. With a successful music PR campaign, artist interviews, album, and live show reviews as well as other promotional efforts keep the artist in the spotlight.
We plan ahead
A successful Music PR campaign juggles lots of deadlines for publications, premieres, and tour dates. Magazines work months in advance on articles. National publications need a three to four-month lead time. Press tours require planning from four to six weeks in advance. It pays to stay ahead of the game.
Thriving into the digital space
Digital promotions in Music PR have changed the game for artists, bands, and other musical ensembles. Music PR is now a 24/7, 365 days a year monster that must be fed with fresh and new information at all times. Blogging, Twitter, Facebook are all great elements in a strategic promotional music campaign. YouTube can be the biggest booster of all as long as the artist’s message is clearly defined and the videos are top quality.
